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90% of startups fail. Some of the 10% that don’t hit it big, and some become revolutionary businesses. But for every fortunate startup, a myriad of others fail. According to Fortune.com, this is either due to a lack of market need (42%) or insufficient capital (29%), or because they simply had all the wrong people on board (23%). When starting a new company, it’s vital for you to know you’re headedRead More
Although online PR has recently been gaining popularity as an essential part of the digital marketer’s promotional mix, still a good number of digital marketers and business owners whom I meet don’t really get the idea behind it. Most of them have an overall understanding of what online public relations is but can’t really say what it could be used for, and how it work or benefits their business. InRead More
You can’t make your brand stand out without digital PR. Without growing your digital presence in the right way, you cannot expect to gain substantial brand awareness and create a desirable reputation. PR is defined as “public relations,” and this is the starting point of all your future activities, as well as its final goal. Digital PR without any doubt is incredibly challenging. The purpose of this article isRead More