We all have a big event coming up: on March 17-18 Search Marketing Expo returns to Munich. To stay updated, follow the panda with the pretzel. In the meantime, let’s take a look at the stellar lineup you’ll see at this event. As always, this forthcoming SMX conference features an impressive list of speakers to educate and empower us. While we are able to learn about each of the foremost experts individually, not many of us have in mind a collective image of a typical SMX speaker. I’ve grown quite interested in portraying such a character that virtually unites the SMX community. To do that, I conducted a fun survey with the SMX Munich 2016 speakers, and I’m happy to share the results in this post. Most of my findings are in line with what you might expect, but some are truly surprising!
Recently, I conducted a research concerning the most popular digital agency services. One of the aspects that I investigated in my study was the most popular services that digital agencies are selling. In the graphic below you can see the distribution of the most common ones that are sold by US agencies:
We all have the same headache when it comes to SEO services. What tools should you use? What link-building strategies should you employ? How do you select the right professional/agency for the job? Have you been asking yourself these questions? I’ve been asking them, too. And these are, indeed, important questions, since SEO is a strategic lever and many struggle to master it. In order to get to know the basics of SEO, I interviewed Craig Campbell, who is a real-deal marketer and has studied the subject far and wide. Spare yourself the trouble of learning through trial and error, learn from his expertise!
We ended 2015 with hopes, concerns and predictions about upcoming digital marketing trends. Now, 2016 is underway and with almost two months behind us, we need to re-evaluate what has changed and what has stayed the same. I believe this step is indeed important, since having a concrete understanding of recent trends helps us lay the foundation for defining our goals. However, we still have a few “unknown knowns,” meaning that although we may have mapped out all the possible directions for our marketing activities, we may not haven’t figured out yet exactly how to deal with them. To ease your struggle (and mine as well), I reached out to more than 30 international marketing gurus who shared with us their advice on how to effectively utilize the newest digital marketing trends. I also included tips and predictions from 54 experts called together by David Bain for Digital Marketing Radio’s Christmas Special episode, which was a pleasure to be a part of. I distilled all their wisdom into several categories: marketing strategies, social media, content marketing (including video and podcasts), mobile, paid advertising, analytics, marketing automation and, of course, SEO. In addition, you will find in this post some of our guest experts’ thoughts (spoiler alert: even skepticism!) about current global trends.
I’d like to begin with a famous quote from Donald Rumsfeld that accurately speaks to
the problem of perspective and human knowledge:
We know, that there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say, we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.
From November 20-21, 2015, Milan will be hosting Search Marketing Connect, a two-day conference with three sections of seminars, workshops and international tracks. I’ve selected the most interesting sessions and participants to keep you au courant.
What should we expect from SMC 2015?
At the end of October, Berlin surprised me with really nice weather, which made me very excited to take part in a great event – the Berlin Affiliate Conference. Ideas were shared, talks were given, and now that the dust has settled, I would like to share some information from my talk with you. I’m sure it will be useful for those who were present but didn’t take notes and those who couldn’t make it to enjoy my talk and Berlin’s lovely weather!
The topic of my talk was “The Future of SEO.” Being aware of the latest SEO trends, I discussed the main points we all need to focus on in order to keep up.
The idea for this infographic about importance of mobile devices for e-commerce came to me when I was playing with Google Consumer Barometer. This tool provides insights into how people use the Internet around the world. The tool was developed to help businesses select the best strategies in an evolving digital environment. Typically I use Google Consumer Barometer in the research stage, when I need additional data or support for my newly born ideas.
I built a simple tool and in this post you can find a short overview of how to use the Difficulty of Promotion in a Niche tool.